U S E R E X P E R I E N C E C A S E S T U D Y
FLOATING BANNER
PROJECT OVERVIEW
O V E R V I E W
The Solution
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O V E R V I E W
About the project
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O V E R V I E W
The Challenge
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O V E R V I E W
Tools used
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EXPLORATION
E X P L O R A T I O N
Scope of work & responsibility
Research
To understand user behaviors, needs, and motivations and to gather insights that inform the design process
UX Design
Ensure the product is easy to use & enjoyable by addressing users' needs and problems through design solutions.
UI Design
Ensures that a product’s interface is aesthetically pleasing, consistent, and easy to navigate
Prototyping
Creating a mockup to test and visualize its design, functionality, and user interactions.
WORK PROCESS
P R O C E S S
DISCOVERY
March - June
RESEARCH Competitor & User Journey
Project Timeline
DESIGN
July - October
UX User flows & Journeys
UI Design Main flow & Future concept
CONTENT Copy
TESTING MVP Flow
DELIVERY
November - March
INTERFACE Interactions & Final design
R E S E A R C H
Project goals
Consolidation
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Modernization
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Increase conversion
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Functionality
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RESEARCH PROCESS
Informal user testing
Ran informal user tests to evaluate how users were interacting with the designs and see where I could improve
R E S E A R C H
Research objectives & goals
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Competitive analysis
Conducted a competitive analysis of key competitors to identify gaps, opportunities, and discover ways to enhance the design
A/B tests
Assisted in conducting A/B tests when new designs were created to determine which designs the users were engaging with
R E S E A R C H
Competitor analysis
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Company
Page uniqueness
User experience
Design
R E S E A R C H
Competitor analysis findings
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R E S E A R C H
Key metrics
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R E S E A R C H
User insights
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INFORMATION ARCHITECTURE
I N F O R M A T I O N A R C H I T E C T U R E
Ideations & sketches
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Hero section - Wanted to have the two-step banner in the hero so the user sees it right as they land on the page
Card component - Section for links to other pages, information about the university, or any content that is useful for the user
Comparison component - Section for an explanation of the learning formats for the users
Popular program section - Section to showcase the popular programs for users
Accreditation section - Adds credibility for university
Navigation - Logo, Links, CTA’s, Form
Program finder - Section where user can find a program to take
STATS banner - Component for quick facts to highlight information that users will find helpful and will increase credibility
Testimonial section - Adds credibility for university and potential new students
Free standing form - Section with a form for user to fill out to get more information
Footer
I N F O R M A T I O N A R C H I T E C T U R E
Low & mid fidelity wireframes
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Low fidelity wireframes
Mid fidelity wireframes
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DESIGN PROCESS
D E S I G N P R O C E S S
Color palette
#253746
#94B7BB
#8A8D8F
#C10016
#D9D9D6
#D3BC8D
#FFFFFF
#212322
COMPLETED PROJECT
K E Y T A K E A W A Y S
Final Designs
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