C A S E S T U D Y
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PROJECT OVERVIEW
O V E R V I E W
The Solution
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O V E R V I E W
About the project
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O V E R V I E W
The Challenge
O V E R V I E W
Tools used
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EXPLORATION
E X P L O R A T I O N
Scope of work & responsibility
Research
To understand user behaviors, needs, and motivations and to gather insights that inform the design process
UX Design
Ensure the product is easy to use & enjoyable by addressing users' needs and problems through design solutions.
UI Design
Ensures that a product’s interface is aesthetically pleasing, consistent, and easy to navigate
Prototyping
Creating a mockup to test and visualize its design, functionality, and user interactions.
WORK PROCESS
P R O C E S S
DISCOVERY
February - March
RESEARCH Competitor & User Journey
Project Timeline
DESIGN
April - June
UI Design Main flow & Future concept
DELIVERY
July - September
INTERFACE Interactions & Final design
RESEARCH PROCESS
R E S E A R C H
Hopper App has a Straight to the point hero. Hopper gives the user tons of options and the flow is seamless
American Airlines app gives the user an easy experience. They are able to find what they need right away. Navigation makes everything smooth
Competitor analysis
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CityMapper app has Some pros including of nice icons, colors, user flow is nice
Tripit has a great description right when the user lands on the page. The navigation is great as well
Delta Airlines has great features. Right when you land on the homepage you are able to book a trip
Southwest App is straight to the point. The user wouldn’t get confused or frustrated
R E S E A R C H
Key metrics
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INFORMATION ARCHITECTURE
I N F O R M A T I O N A R C H I T E C T U R E
User Journey Map
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I N F O R M A T I O N A R C H I T E C T U R E
Low Fidelity Wireframes
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Mid Fidelity Wireframes
I N F O R M A T I O N A R C H I T E C T U R E
Mid fidelity wireframes to and user flow
I N F O R M A T I O N A R C H I T E C T U R E
Heat mapping
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DESIGN PROCESS
D E S I G N P R O C E S S
Color palette
Primary
Secondary
#003CBE
Inter Bold
40px - 50px Headings
#86C1F1
#7B7B7B
#FFFFFF
#000000
Aa
D E S I G N P R O C E S S
Fonts & typography
Inter font family
Inter Semibold
32px - 36px Headings
#EEEEEE
Inter Medium
24px - 30px Body text
#B9B9B9
Inter Regular
16px - 18px Body text
USER FLOW & PROTOTYPE
P R O T O T Y P E
Final prototype
COMPLETED PROJECT
K E Y T A K E A W A Y S
Final Designs
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Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.
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